CXO Talks

Siddharth – Chief Design Officer, Acies

A senior leader in brand strategy and communication with over 20 years of experience, Siddharth is passionate about CX, business narratives and brand design. He has worked with diverse clients and campaigns on brands like Saint Gobain, Unilever, The Hindu, MK, GRT, Servion, Star Vijay, Amaron, Kone, Inno and some prominent political campaigns in TamilNadu.

Siddharth has served as the Director of Brand Strategy and Communication at Pramati Technologies, overseeing their product and service brands - WaveMaker, Thumbsignin, Groupe, SpotCues and Imaginea.

Siddharth was previously Co-Founder and Chief Creative Officer of PixelKraft, which started out as a full services agency and proceeded to become a Entertainment and Experience Tech company in association with Centroid 3D, UK - a world-renowned Motion Capture Services firm. Before pivoting PixelKraft to Entertainment Tech, he has spearheaded several pioneering initiatives at PixelKraft that include Buzzar - an online advertising portal and Vubox - a companion device that predated the iPad. In 2008, he wrote and directed Ram and Ria - India's first micro web series. He is also the founder of Sensorial, a CX and Service Design firm.

Siddharth started out as a Senior Copywriter at Lowe Lintas after his Master's Degree in Medical Microbiology from the Institute of Basic Medical Sciences. He was moonlighting as a cartoonist for the popular Tamil Magazine Ananda Vikatan in his college days and continues to doodle in his spare time. He practices Taichi and enjoys the occasional game of badminton.